In a world where we instinctively reject many ads (“skip ads” on YouTube) and even pay to not receive ads (Spotify Premium), Instagram Stories offer a savior.
It’s like a conveyor belt of consumerism: you get to it by innocently clicking on a photo of a friend’s dinner. Before you know it, you’ve scrolled through 30 people’s Instagram stories, watched five ads, swiped up to see influencer closet links, and don’t know where the last 20 minutes of your life went.
Once you’re on the treadmill, it’s difficult to get off. Instagram stories are the best way to increase your active Instagram followers.
The engaging aspect of Instagram Stories makes us watch them for longer than expected. We don’t know what will happen next and it’s easy to click on instead of stopping.
I don’t just rely on my personal experiences. Instagram business insights show how many people clicked on your next story and how many people left the treadmill. On the Hopper HQ account, an average of 80% of users click “Continue” instead of “Leave” on Instagram Stories, proving that people like to stay updated. therefore
Instagram Stories prevent users from seeing things they didn’t even know they wanted, making them ideal for businesses. Don’t you believe us? Check out this infographic for 30 great business case studies!
Without further ado, here are 09 things you can do on Instagram Stories right now to raise your brand’s profile, increase engagement, and get more likes on Instagram!
Create a “This or That”
This is a simple, interactive way to track engagement. They allow people to see what others voted for and what’s coming next by typing.
Typically, these items include a poll sticker that allows viewers to vote for “This” or “That.” And thanks to countless uses, they are always fresh.
Promote discounts with stickers
Stories is one of the best places to promote limited-time discounts. Post your promotion throughout the week to keep it in the spotlight.
Even better: combine it with a link that takes subscribers directly to your products.
Add a discount code and call-to-action, as well as a sticker with the link to your story so viewers can make a purchase using your code directly in your story.
Detective sticker
Poll stickers are some of the quickest and easiest stickers to use for your followers to interact with, making them a great option to increase engagement instantly.
Polls are a great way to increase engagement with your audience, and simpler polls often work best. For example,
Content creators regularly offer polls asking their viewers whether or not they should buy a particular item or watch a new TV show. These may seem like simple conversation starters, but they’re an incredibly effective way to create a stronger sense of community on Instagram.
Advertising
Because of the direct nature of Instagram Stories, they are a great way to share company announcements like new products, new employees, and general updates!
These times are a great opportunity to post behind-the-scenes business material that doesn’t necessarily deserve a spot on your main profile. Your followers will feel up to date with the latest information and get to know you and the company. You can add multiple photos to your Instagram story to make it more attractive to your followers.
These personal insights can be anything from the packaging of a new product to a prank from a colleague. They help convey the human side of your business, increasing brand awareness and engagement!
Countdown to a product launch
Creating a countdown ahead of an upcoming product release or announcement will create some serious hype. And with Instagram countdown stickers, viewers can activate a reminder when the countdown is over so they know when to shop, check in again, and more.
Share the content of your blog or article
Even if you have a robust link in the bio tool, directing people from a post to your profile is an extra step that could cost you a reader.
Use the link sticker we mentioned to link to blog posts, data reports, and more in your story. This also applies to sharing information about your company on other websites and media.
Pet insurer Figo has prepared a special attraction for stories with links to its blog. This is particularly useful for brands that rely on long-form content, such as media companies.
Let’s take it a step further: make fun of your blog post to increase viewer interest. Create a story that asks an interesting question. When people click to see more, link them to your blog post to find the answer.
Ads in Instagram Stories
If you run out of organic options to increase sales with Instagram Stories, you will continue to run Instagram Stories ads. Instagram
Advertising is a great way to introduce your brand, company, and products to an already engaged audience.
According to Instagram, 75% of Instagram users take action, such as visiting a website or making a purchase, after seeing Instagram ads.
So if you want to use Instagram Stories to increase your sales, you should consider investing in an Instagram Stories advertising strategy!
Highlights
Instagram Story Highlights have changed the game since its launch in December 2017.
For regular users, they represent a personal “best of.” However, for brands, the ability to add stories to the top of your profile essentially acts as an extension of your bio.
As a business, you can use Highlights to tell your website visitors who you are, what you do, and why you do it, and to draw attention to your product or service! Create special stories and turn your Instagram page into a brochure with an eye-catching cover!
Share a good review of your product
Real customer reviews are important. According to Sprout Social Index™ 2022, 39% of consumers say they value customer reviews or brand demos.
Sharing reviews on your stories not only builds trust with potential buyers but also rewards customers who take the time to leave a review. And that always brings advantages.
Take it a step further: like Nuuly, save them to a featured story so your product reviews always appear on your profile.
For more financial updates, consider visiting <a href="https://financesinline.com">Finances Inline</a> and get yourself updated with our Financial Journal.
