Whether you are new or experienced in digital marketing, there are always new things to learn about this rapidly evolving field. With so many apps available to use, it can be difficult to figure out what the best ones are for your needs.
This list will help you find the right apps for your needs, whether you are managing social media or blogging. The best part? You won’t have to go searching all over the internet for these tools! Check out these 10 apps every digital marketer should know about.
Top 10 Apps Every Digital Marketer Needs to Know About
If you have a business or blog, chances are you need to use some type of digital marketing tool. The world of digital marketing is vast and many different types of apps can help with every aspect of your business.
From managing social media to SEO, there are tools for every need. Here are the top 10 apps every digital marketer needs to know about:
1. Buffer – Social Media Management App
Buffer is one of the most important apps for digital marketers in social media management. The other top tools are Hootsuite, Social Pilot and Sprout Social.
These all help you schedule posts, analyze data, engage with customers, and more. And they’re not just for looking at data- these apps allow you to react to a post in a second!
Imagine being able to respond quickly to negative comments or being able to tweet out a link or an article immediately. The best part about these apps is that they all have a free trial.
2. Canva – Photo Editing App
Let’s start with photo editing and graphic design. This is essential for digital marketers who want to create catchy graphics to post on social media, blog posts, or any other online marketing campaign.
Canva is a graphic design app that provides many different templates and fonts so you can easily create engaging graphics for any platform. You don’t need to know any complicated graphic design skills as this app provides all the pre-made templates and fonts with just the click of a button! This is especially helpful if you are working on projects like YouTube videos where pre-made graphics.
The other popular apps that are best for this, are Adobe Photoshop Express, Pixelmator, Affinity Photo, Sketch App by Bohemian Coding. These apps are all great for any graphic design needs!
3. Writesonic – AI Content Creation
In every sector, from businesses to IT, everywhere is AI. If you are a digital marketer, then you need a productive app that helps you to save time and money. Writesonic is one of my favourite app that has various AI tools that helps me a lot.
However, you will find many other apps like Jarvis, Copy.AI, Frase, etc. but Writesonic is an all-in-one tool, using Writesonic, you can generate several types of content, like Social media ad-copy to email copy, the large format of easy, blog post outline, and more.
This type of app will help you to save your expensive time and your hard-working money. Perhaps everyone knows, AI is not better than the human brain, but it can help us to kickstart our first step.
Suppose when you generate an AI Facebook ad copy, it will not be perfect as a copywriter, but If you mix the human mind and the AI, your generated content will be awesome.
4. Ahrefs – Search Engine Optimization
Ahrefs is one of the best SEO apps in the market. It has several really cool features that help you find out how your website or a competitor’s website ranks for certain keywords. Ahrefs also offers some good SEO-related blog posts and tutorial videos, so you can understand, “How to use Ahrefs SEO Tool?”
There are other popular tools like Semrus and Moz, but Ahref is a tool that stands between both of them and pricing is also very reasonable. Ahrefs has amazing tools like Site Explorer, Keyword Explorer, Backlink analysis, and Site audit tool. However, Ahrefs also have some free SEO tools that could be helpful for beginner users.
5. Google Ad – Ad Tracking & Optimization
Google Ad, also known as “AdWords”, is an online advertising service that offers pay-per-click (PPC) advertisements for placement on websites and search engine results.
Google Ad is a marketing solution, produced by Google Inc. Google Ad offers promotional strategies to its users in the form of AdWord advertisements, Keyword Planner, and other tools.
Google Advantage essentially places these AdWords ads on any website as well as on Google’s own search engine. The whole process works together to enable advertisers to reach more consumers while allowing publishers to earn more. This tech aid comes in many different forms and is known to have a lot of benefits.
Google Ad has the cost-per-click (CPC) advertising model in which advertisers pay the publisher (normally Google) when the ad is clicked, and using the mobile app you track engagement, clicks, and spendings.
6. MailChimp – Email Marketing
Mailchimp. It’s in the name. Mailchimp is an email marketing and automation platform that helps businesses grow their mailing list and reach new customers. Mailchimp is used by small businesses and major brands like Airbnb, Nike and The New York Times.
It’s free to start and easy to use, which means anyone can get started with Mailchimp. The company was founded in 2001, and it now has more than 15 million users, who have sent over
MailChimp is one of the most popular email marketing services in the market and it’s free. It allows you to build custom templates and easily create email newsletters, and automation. And MailChimp give you up to 2,000 contacts! storage to send the campaign.
MailChimp stacks up against other email marketing services and it’s a good fit for your business. You can also track your email conversion using MailChimp official app.
7. Google Analytics – Web Analytics
Google Analytics is an awesome tool to help track your site’s analytics, including visitors, traffic, location, and much more. Google Analytics is the most popular website analytics program in the world.
It’s important to keep track of your stats – even more, important than creating content. It’s especially helpful if you run a business. The following are some amazing stats about Google Analytics.
For the longest time, businesses had to rely on the information they gathered from the server log. However, this is a very slow and inefficient method. Thankfully, we have Google Analytics. It offers detailed insights into our users so you can make informed decisions. It is available to us at no cost, and it is easy to use.
One step further, Google also has a mobile app, so using the app you can always track your website traffic data, funnel conversion and more.
8. Short.io – Branded Link Shortener
Short.io is a link shortener that can be used for tracking and measuring links. The links are redirects, not just shortened links.
The links are branded and can be used for tracking and analytics by anyone, not just for certain companies. Short.io links are great for sharing on social media and embedded on other pages and are faster than using other services.
Short.io is a freemium tool and you can use your custom domain to make the perfect branded link shortener, and it is perfect for affiliate link creation and tracking.
9. Grammarly – AI-based Writing Assistant
Grammarly is a writing tool that helps you to proofread your documents and make sure that they are free of any grammar or spelling mistakes. It helps users find spelling, grammar, and vocabulary errors within texts.
This is a great tool for anyone that has to write a lot. Most companies have to put out certain documents that need to be free from errors, and this tool will help with that. It is also great for students, as many students make a lot of grammar errors.
10. Notion – Note Taking, Project Management
If you are one of those people who has many ideas in their head and keeps forgetting about them, this is the app for you. The Notion is a free note-taking and project management app that lets you store all of your thoughts or projects and access them at any time.
You can even share them with your friends or colleagues. It is flexible and has many great features. You can see your projects on a beautiful dashboard, upload documents or photos, copy or move your tasks, and set due dates. The Notion has a cross-platform app, and you can sync all your notes, project, to-do list, etc across the platform.
The last decade has seen digital marketing become a dominant force in the marketing industry. As a result, a whole range of new technologies and platforms have emerged to help marketers in their quest to connect with customers. In this post, we’ve compiled a list of 10 apps that every digital marketer needs to know about. We hope you find these apps as useful as we do!