Are you a local brand advisor firm looking for marketing ideas? The secret to staying on top of your marketing strategy is keeping it fresh, whether you’re just getting started or have been around for a while. Here are five ideas that will help you reach more potential clients and grow your business.
- Start a Blog on Your Company’s Website
A blog is a great way to share your expertise with potential clients. It also helps you rank higher in search engine results pages (SERPs), which can bring more traffic to your website.
However, make sure the blog is well written and informative, and post regularly. You could even interview experts or write case studies about your work. These will make you look like an authority in your field.
But ranking on search engines is not the only benefit of blogging. According to a recent HubSpot study, companies that blog generate more trust with visitors than those who don’t. A blog also keeps people on a website for longer, which means they’re more likely to become customers.
- Offer Free Consultations
One of the best ways to attract new clients is by offering them a free consultation. This gives potential clients a chance to get to know you and see how you can help them meet their goals.
Be sure to have an attractive offer page on your website that explains what the free consultation includes, and make sure you follow up with everyone who schedules one. That will help you convert more consultations into clients.
Most people who take up your free consultation offer will be ready to do business with you, but some may need more time. Don’t worry; just keep in touch and offer them a discount if they decide to work with you later on. This will show them you’re invested in helping them meet their goals.
- Optimize Your Website for Your Ideal Client
When you’re building your website, it’s important to think about who your ideal client is. Then, optimize your website accordingly.
For example, if you want to attract high-net-worth clients, make sure your website looks professional and that you have content that speaks to their needs. You can also use targeted keywords in your website’s content and title tags to help you rank higher in SERPs.
Make sure your website is mobile-friendly, too. More and more people are using their phones to access the internet, so it’s important that your website looks good on all devices.
If you’re not sure how to optimize your website for your ideal client, talk to a web design professional. They can help you create a website that will attract more clients.
- Personalize Your Online Presence
One of the best ways to attract new clients is by personalizing your online presence. This means creating a strong social media presence and making sure your website and email marketing campaigns are personalized.
Make sure you have a professional headshot on all of your social media profiles and be sure to post interesting content that will engage potential clients. You can also use social media ads to target your ideal client.
And, be sure to send personalized email marketing campaigns that include content that applies to the recipient. This will help you stand out from the competition and increase your chances of converting leads into clients.
- Ditch General Messaging
When you’re marketing your business, it’s important to ditch general messaging. Potential clients want to know that you understand their needs and that you can help them meet their goals.
So, make sure all of your marketing materials are tailored to your ideal client. Use specific language that speaks to their needs and offers them a solution to their problem.
For example, if you are a financial advisor, don’t say, “I can help you save money.” Say, “I can help you get your finances in order so you can achieve your goals.” This type of messaging will resonate with potential clients and make them more likely to do business with you.
To do this easily, hire a professional copywriter to help you create marketing materials that speak to your ideal client. Using their expertise, you can come up with messages that resonate with potential clients and increase your conversion rate. If you can do this, you’ll be well on your way to attracting more clients and growing your business.
Financial advisors have to be creative in marketing their services. And these five marketing strategies will help you attract more clients and stand out from the competition. Use them to your advantage and watch your business grow!