Artists have a lot to offer by sharing their expertise on a blog. Tutorials, videos, and tips all aid in the learning process for aspiring artists. Beginning artists can even share their experiences in a blog to serve as an inspiration to others.
An art blog allows you to do all of this. It’s a lot of fun once you get your blog up and running! The most challenging part is launching your blog and getting it properly configured. This article will walk you through starting a new blog from beginning to end. From obtaining a domain name and web hosting to installing WordPress, customizing your blog’s design, and editing the default settings to create a blog, you can be proud of.
The Fundamentals of Starting an Art Blog
There aren’t many artists in the blogging community. Unfortunately, it is one area where the web truly feels deficient. Whether you are an expert in digital art, watercolors, characters, or animation, it’s all deserving of more online attention.
An art blog is an excellent way to share your knowledge with the rest of the world and help other artists gain from your experience. However, the key to starting a great blog is to stand out from the crowd. Fill a void that does not yet exist. Or do something better than the competition.
Alternatively, you can use your blog as a marketing tool to help sell yourself and your work. And, when it comes to art galleries for artists, there are no wrong ways to blog; only opportunities.
Get A Site + Domain For Your Blog.
If you’re serious about starting a blog, you should go with a web host (even if it’s a cheap one) because the benefits are at least ten times better. Tumblr, for example, would limit you to their platform and themes.
With a hosted WordPress site, you have complete control over your site’s branding, design, and content structure. You can select your domain name and have more opportunities to monetize your blog. To begin, you will require a domain name and web hosting. You should only pay for these two items. Free hosting is as bad as a Tumblr blog, and free domain names do not exist.
However, once you’ve obtained your domain and web host, you’ll be halfway there.
What’s the deal with WordPress?
- The majority of WordPress plug-ins and themes are free.
- It has the most active support community and the most online help guides for free.
- Even if you’ve never used WordPress before, it’ll be the simplest to learn and use for blogging.
There are many free videos, guides, and articles available on almost every aspect of the WordPress dashboard. It is the de-facto blogging solution, and there is currently no better recommendation for starting an art blog.
Identify Your Niche
What is a “niche?” A niche is a subclass of a larger field of interest. For example, charcoal sketching is a much more specific type of art under the “art umbrella” when it comes to art.
You don’t have to be an expert artist or a best-seller to start a blog with an art niche. You should, however, have some education or, at the very least, significant experience to draw on. The more peculiar you can be with your niche, the more likely you will attract your ideal blog reader. And the more you use popular vital phrases in your niche, the higher you’ll rank in search engine results. So niching down with a specific focus is beneficial to SEO.
Consider the following when looking for a specific niche:
- What kind of art do you fancy the most?
- What is it about you – your experience, education, or career experience – that gives you a unique perspective on this subject?
- What is something in the field of art about which you could write for years?
Rather than feeling discouraged and like you’ll never be able to stand out unless you remember that your voice is distinct, and even if there are a hundred blogs on the subject, chances are there’s a lot of interest in that niche.
On the other hand, the more specific your niche, the better your chances of standing out. Most blogging experts will advise you to start your blog with a broader scope of a more generalized niche. Then, as your readers request it, you can narrow it down and become more specific with your niche over time.
Make engaging and pertinent content.
Readers will return if the content is good. But what exactly is good content? Anything relevant – or undeniably appealing – to your audience qualifies as good content.
Is your reader interested in learning how to prepare for their first art show? Create a blog post outlining what they need to do and a sample timeline to work from. You can also write blog posts in which you offer your thoughts on art shows you’ve attended. Is your reader interested in learning a specific drawing technique? Then, create a blog post – or vlog – about this method.
A brand communicates who you are and what you do. Readers new to your site will only stay if you make it simple for them. They’ll leave if they have to think about it. If they are perplexed, they will leave. Readers will know what to expect if you have a distinct brand. They’ll stick around if they like what you’re doing.
All of these are things you’ll need to consider, decide on, and commit to if you want your branding to be strong.
- The name is memorable.
- A URL that is simple to remember (and spell).
- slogan (what you do and who you serve)
- Color scheme
- Personalized graphics (like a logo)
- Use of consistent fonts and images
Increase Your Blog Traffic
Look for other art bloggers. You probably already read a couple of good art blogs. Engage with these bloggers on their social media accounts. Build a relationship with them, publicize their work, and maybe they’ll start returning the favor. Make your site SEO-friendly. Use one to two long-tail keywords. Throughout the blog post, use keywords strategically. Make your site mobile-friendly. Improve the meta description. Include alt text for images.
Remember that there is no one “correct” way to blog. It’s more about finding your style and doing it better than everyone else. The more you write, the easier you’ll become with the process. And the more you share your content, the more likely it is that others will see it. There are millions of artists worldwide, all with the same goal in mind: to improve their work. You’ll have a lot of success as an art blogger if you create a blog that inspires, educates, and encourages artists to push themselves and improve.