Knowing the right marketing tactics for your services or products is essential for their growth. Nowadays, many businesses have jumped on the bandwagon to create short videos that grab the attention of their target audience by explaining what the company has in store for them. These explainer videos are more than just a recording; they are a company’s make or break. That is why we have brought you this thorough guide on how to make an explainer video that stands out.
Types of Explainer Videos
Before we dive into the details of how to make an explainer video, you must have some insight into the types of explainer videos out there:
Animated Explainer Videos
Animation is the most common style of explainer video, and it’s commonly used to explain services or intangible tech products like software. In less than 2 minutes usually, animated explainer movies help express complex ideas in simple, entertaining, and impactful ways. Once you create an animation video, it is always easier to modify and update in the future.
Live-Action Explainer Videos
A promotional video explains your company’s products and services. Live-action explainer videos are mainly used by firms that provide a people-oriented service or physical product. This is because we are naturally drawn to other human faces in explainer videos, which generates an emotional connection for viewers.
Whiteboard Explainer Videos
Whiteboard explainer videos are animated videos that incorporate aspects of illustration and 2D visuals. This engages the audience through the illusion that someone is drawing the animation by hand. The fact that the entire tale is drawn on the screen is perhaps the most distinguishing aspect of whiteboard explainers. Customers watch as the story unfolds scene by scene.
This video format has an abundant fan following since it is easy to use and isn’t heavy on the pocket, making it great for businesses that are just starting out.
How to Make an Explainer Video?
We know you have waited for this for a long time, so let’s talk about how to make an explainer video that engages your target audience while simultaneously improving your search rankings.
Today, we will be guiding you on how to make an explainer video by using Doratoon, a tool that sports a wide range of templates and concepts to help make your video outclass everyone else’s. You cannot trust online animation websites; you need a reliable tool to make a quality explainer video. You can use this animation creator free if you opt for the basic plan.
1. Write the Video Script
To make a compelling explainer video on Doratoon, you must first write a script. Your explainer video could have the best graphics and audio, but it will be meaningless without a good narrative to back it up. So first, you need to conduct research to ensure that it is as relevant as possible to your target audience. To decide what would function best, you must have a thorough understanding of the subject.
Once done with the research, you will need to concentrate your attention on the writing. It’s preferable if you produce your own explainer video screenplay. You are the best person to understand your target audience’s worries and pain spots, and the video is where those concerns should be addressed.
2. Choose Templates
Duration allows you to pick a template according to the video you want to create. Although each template comes with several pre-made slides, you can always add objects from the scene by picking them from the scene section. Not only can you add a background of your own choice from your desktop, but Doratoon also provides you with various background options. So, on Doratoon, you can customize as much as you want!
You can add some text and adjust it however you like by changing fonts, opacity, or adding some shadow effects to the video. You can even edit the objects from the scene section and adjust the colors. All this in one template! Now isn’t that amazing?
3. Music and Sound Effects
You must add music or sound effects to create a catchy video that no one will forget. You can also record voiceovers directly on Doratoon through the current slide or the entire video if you want. If not, you can use the “AI Dubbing” feature to type any text, and it will be automatically converted to life-like speech with the proper characters, speed, and pauses. You can also import an animated character from the character section and edit the character’s actions or facial expressions as you want them in the video.
An excellent explainer video is short, straightforward, targeted, and connects with its audience. You can make a high-quality explainer video on Doratoon to explain a new product, service, or procedure in a way that satisfies your audience’s demands, promotes brand loyalty, and increases sales by following the steps above. With the correct tools and guidance, explainer videos can become one of your most effective marketing methods.