Everyone knows that social media is a powerful tool for businesses of all sizes. What may be a mystery, however, is the best hour to publish new content.
Many factors determine it, for example, your target audience, your industry, and even the day of the week. There is also a social media manager tool that helps with that.
In this article, we will touch upon everything. Keep reading to learn more!
What Aspects Do You Need to Consider?
Some experts believe that Tuesday at noon is the best for publishing content. Others think that Wednesday at 11 a.m. is ideal. The truth is, there is no answer that will fit everyone.
However, by understanding your audience and experimenting with different hours and days of the week, you can find what works best for your business.
Target Audience
When determining the best hour, it’s important to consider your target audience. Let’s say you’re targeting working professionals. Then posting during lunchtime or in the evening after work hours may be most effective.
However, if you’re targeting stay-at-home moms, posting in the morning or during nap time may be better.
It’s also important to keep in mind different time zones. They influence when your target audience is most active on social media.
Industry
In addition to considering your target audience, it’s also important to think about your industry.
For example, if you’re in the BtoB space, Tuesday mornings are typically the best for updating your account. That’s when most people in the industry are checking their profiles.
However, if you’re in the BtoC space, evenings and weekends are the most common time when people scroll through social media.
Days of the Week
It’s important to experiment with different days of the week to see what works best for your business. Monday may work for one business and weekends for another. The only way to know for sure is to test and see what gets the most engagement from your target audience.
When’s the Best Time to Post on Instagram in 2022
The best time to publish new content will vary depending on your business. However, there are some trends that you can consider.
For example, research shows that the best hour for publishing content on Instagram is 11 a.m. on weekdays. This is because most people use the app during their lunch break and have a few minutes to spare.
Saturdays and Sundays tend to be the worst days for engagement as people are typically busy with their families or other activities.
The Best Hours to Update Your Facebook in 2022
The best time to update your account on Facebook in 2022 is likely to be at noon on workdays. People tend to check their Facebook accounts during their lunch break and after work.
Like with Instagram, weekends are the worst days for engagement on Facebook.
The Best Time For LinkedIn in 2022
The recent trends show that weekday mornings are likely to be the best time to post on LinkedIn as most people check their LinkedIn accounts first when they come to work.
Thursdays tend to be the worst day for engagement on LinkedIn. People are usually busy with work and other commitments. Also, people sometimes avoid using LinkedIn during the weekends, so engagement can be bad.
The Best Hours For Tweets in 2022
The best hours to post on Twitter in 2022 are still unknown. However, based on the research, it’s likely that Monday mornings are the best time to publish new content. The reason is that most people browse through their Twitter accounts in the morning. They are more likely to see your post then.
The worst for engagement are Saturdays and Sundays.
Tips for Creating Successful Social Media Posts
Besides hours and days, there are some other important aspects that make a post successful. Keep in mind the following factors:
- Your content must be visual and eye-catching. People are more likely to engage with a post that has an image or video.
- Your content must be relevant to your target audience. If you’re publishing information about a new product, make sure that it’s something that your target audience would be interested in.
- Your content must be timely. If you’re talking about an upcoming event, make sure to post it a few weeks in advance so people can plan their days. One thing that can help with that is the social media manager tool.
By considering these tips you will increase your engagement and make more people follow your account.
To Sum Up
In conclusion, the best time to publish new content on social media in 2022 is unknown. It depends on many aspects: target audience, industry, and day of the week. To learn what works best for your business you must experiment. Then you will be able to decide when to make posts on your account.
