Starting a new business in California is exciting—but before you can lock in your company name and start branding, there’s an important step: making sure your desired California LLC name is available. You don’t want to print business cards, create a logo, or launch a website only to discover someone else already owns the name.
Because of this, checking what names are available is your first important priority.
Here, we’ll explain each thing you need to know in simple words and in an order you can follow. If you’re an emerging entrepreneur or have years of experience, this guide helps you confirm name availability easily.
Why Is an LLC Name Search So Important?
Sarah, who lives in San Diego and is starting her first business, chooses the name “Ocean Vibes Apparel” for her beachwear line because she loves it. She purchases the internet address, develops her logo and arranges for packaging supplies. Once she tries to register her LLC, she discovers that another LLC with her name already exists in LA. Costly mistake? You bet.
This could happen to anyone. That’s why doing a California LLC name search early can save you time, money, and major headaches.
Step-by-Step: How to Search a California LLC Name
Here’s your easy-to-follow checklist for doing a California business name search.
Step 1: Go to the California Secretary of State Website
Visit the California Secretary of State Business Search page. This is the official tool used to check the availability of business names in the state.
Make sure you’re on a government site—it should end in .gov for safety and accuracy.
Step 2: Choose the Search Type
The main page will display a search bar and another menu under it. If you’re forming a corporation, use “Corporation Name” and if an LLC or LP, use “Limited Liability Company/Limited Partnership Name.” Give your LLC the name Limited Liability Company.
Step 3: Enter the Desired Name
Type the exact name you’re considering, like “Ocean Vibes Apparel LLC.” Make sure you don’t add “LLC” unless the form requests it separately.
Step 4: Review the Results
If your name pops up in the search results, it means it’s already taken. You’ll need to brainstorm something different.
If no results appear, great news! That name might be available.
Still, just because a name isn’t in use doesn’t automatically mean it’s approved. The final say comes from the Secretary of State Name Review Team.
Step 5: Check for Similar Names
Even if your exact name isn’t in use, similar names can still be rejected. For example, “Ocean Vibes Apparel” might be too close to “Ocean Vybz Clothing.”
Avoid names that sound alike, are spelled similarly, or may confuse the public.
Step 6: Reserve Your LLC Name (Optional)
If you’re not ready to file your LLC but want to lock in your name, you can reserve your business name for 60 days by submitting a Name Reservation Request form. There’s a $10 fee, and you can submit it by mail or in person.
Step 7: Register Your California LLC
Once you’ve confirmed your name is available, it’s time to file your California LLC. You can file online using the bizfile Online system.
Filing fees currently start at $70, and you’ll also need to file an Initial Statement of Information and pay an annual franchise tax.
Pro Tips for Naming Your California LLC
- Be unique and brandable: Aim for something that sets you apart.
- Avoid restricted words like “Bank,” “University,” or “Insurance” unless you’re licensed.
- Make sure the name follows California’s naming rules.
Semantically Relevant Terms to Know
- California business entity search
- LLC availability check
- Register California LLC
- Business name reservation California
- California Secretary of State LLC search
Frequently Asked Questions (FAQs)
- Can I search for an LLC name by owner in California?
Yes, you can search by the entity name, number, or sometimes agent name, though owner-specific info isn’t always public. - How long does it take to reserve a name in California?
If submitted online or in person, it’s usually processed within 1–2 business days. - Can two businesses have the same name in California?
No. Names must be distinguishable from one another to avoid confusion. - Is the name search tool free?
Yes! The California Secretary of State provides the tool at no charge. - Should I trademark my business name?
If your business grows, yes. Check availability at the USPTO and consider registering to protect your brand nationwide.
Conclusion: Don’t Skip the Name Search—It’s Your First Win
Searching for a California LLC name may not feel like the most glamorous part of launching your business—but it’s one of the most vital. Just like Sarah from earlier, skipping this step could set you back financially and emotionally.
By following this guide, you’re not just avoiding legal trouble—you’re setting yourself up for success. Once you’ve locked in your name, the rest becomes much easier: your website, branding, logo, and marketing can all fall into place.
So go ahead—use the California Business Search tool, find that perfect name, and start your entrepreneurial journey with clarity and confidence.