Doing SEO for a small business is simple as it requires optimizing a few pages. But when it comes to enterprises with hundreds of pages, it is impossible to pay close attention to the details. That is why brands need strategies to streamline their efforts and focus on a few critical areas. With these enterprise SEO strategies, they can set priorities and reduce complexity. Here are some strategies and tactics you can use for your business’s success.
Categories and Subcategories
Big companies promote hundreds of products, and their pages are disorganized. So, it is necessary to sort out products and arrange them into categories. Sorting out products in categories and subcategories is storytelling in essence. Get the services of an enterprise seo agency to optimize the category pages.
The website should tell how the company solves customer problems through its products. The logical structure helps readers come to a quick understanding of what the company is all about. Classifying products in categories improves the customer experience. It also makes it easy for crawlers to index the page. Get the enterprise SEO services of a company to enhance site crawlability.
Re-optimize well-performing web pages
It could be tempting to throw away current practices and start things afresh. But for enterprises, it is not prudent to begin everything from scratch. A company providing local SEO services will help you optimize for local SEO.
Enterprises should identify well-performing pages and see how customers feel about them. They can close the loopholes to boost the page’s potential for search rankings. It will take much time and investment to replace thin content. But if they can build on the foundations and optimize the well-performing ones, they can reap more SEO rewards. Get the local SEO services of a company to write your local pages, for that you can avail services of any seo agency in bangalore, delhi, chennai, gurgaon etc.
Maintain the Site Performance & User Experience
Site performance is critical for every business- whether small or big. Big companies should implement responsive design in their site. Their site should adapt well to smartphone screens and prioritize the mobile user. Since Google sees mobile user experience as a ranking factor, it is necessary to have a site that accommodates both desktop and mobile users.
The site speed is also a critical factor, as customers will get frustrated if the site takes a long time to load. Pictures with larger sizes can affect site speed, so it is necessary to optimize them. Similarly, the server can have much bearing on site speed. So, it becomes crucial to invest in a dedicated server that can handle a large traffic volume.
Featured Snippets
Snippets are text boxes that appear just before search results. As they show up first, targeting snippets can bring companies a lot of traffic. The header should be precise and have the exact search terms people use to find information. The content on the site should include lists and tables that sum up valuable data to enhance readability. Each paragraph should have less than 50 words. The lists and tables should be long enough to feature in the snippet.
Search Field
The information customers are looking for could be buried deep in the hundreds of pages. Customers will not have the patience to visit every page to scan for the data they need. You should add an internal search to help them do research. The search field should scan all the files available on your site. It should also give relevant suggestions and related information. The search field will improve the user experience, as it tells the customer that the company values every second the customer spends on its website.
Ensure that content is evergreen
Creating evergreen content will help the site rank higher. In the same way, updating existing content with the latest information and trends will help in rankings. When you update content regularly, it allows the crawlers to index the site more frequently. That boosts your chances of ranking higher in the SERP.
You should update your articles with the latest stats and remove old ones that contradict current ones. Likewise, you should also add relevant examples and illustrations to improve its readability. It all depends on the search intent, and Google will promote a site when it finds that people benefit from there.
Optimize for Alternative Search Engines
The future is hard to predict, just as we do not know how long Google will have a monopoly in the search industry. Other search engines like Bing, Yandex, and DuckDuckGo are popular alternative options. It is not clear if they will beat Google someday. But people prefer these alternative search engines for privacy reasons, and these engines have advanced features. So, by optimizing for these alternative search engines, enterprises can benefit in the long run. These engines also have relatively low competition and reward websites choosing them.
Voice Search Optimization
Top brands like Google, Amazon, and Microsoft have their voice assistants. These assistants help people to get relevant results as they speak. Companies should optimize for voice searches as voice searches are more popular today. Using lists and tables in content helps fetch relevant results when people ask their queries. Going after long-tail keywords and targeting words that people use every day will also fetch your content for voice searches.
Image Search Optimization:
Social media sites like Pinterest run primarily on image searches. Optimizing image searches can help companies get more customers. When optimizing images, they must not take too much space. The quality of the image is also crucial for image searches. Alt tags will help visually impaired people and improve the user experience. You should also include captions to add more context to the image. Including relevant keywords in these captions will help you rank higher.
Targeting low-hanging fruit keywords
These are keywords that rank on the second page of Google results. Google thinks that the pages having these search terms help user queries somehow. With slight modifications, they can show up in the top ten results. These low-hanging fruits should appear in H1 tags so that Google recognizes them instantly. In addition, you can add more relevant links to the content. Targeting these keywords together with the links will help you seal a spot in the SERP.
