Artificial Intelligence, or AI, will incorporate every other technology into creating one of the most amazing masterpieces of human endeavor. Numerous industries have shown interest in adopting AI technologies into their processes to enhance their capabilities, increase revenue generation, and optimize efficiency. Digital Marketing is implementing AI in every way possible.
AI has helped businesses in ironing out issues in the entire workflow to make it consistent and streamlined. Let’s understand how AI is transforming the future of Digital Marketing.
Content Creation
It’s one of the major ways AI is transforming Digital Marketing. AI has given rise to Content Intelligence which houses data-driven AI tools that help in offering insights and feedback to content creators. This continuous feedback loop aided by AI is helping content creators enhance their creative process while generating even more success. How exactly will these tools help, you may wonder?
- Create social media posts in an optimized manner
- Create data-driven blog posts
- Create personalized emails and websites that increase the conversion rate
- Help in researching Keywords efficiently
- Perform A/B testing on landing pages for optimized performance
It will benefit many content creators as they know how manual and tedious these tasks are combined with a poor feedback loop.
Optimized Advertisements
As you all probably know, AI tools are data-driven which means the tools know individual customer/user preferences. It runs targeted advertisements for each of its users which are relevant to them. All these insights and practices will help increase advertising efforts and return on investments (ROI). For example, AI tools can write titles, create optimized ads, and push notifications using the same tone and language that your brand uses.
Even the tools are capable of modifying or curating these advertisements to suit individual preferences. It helps in the wider reception of ads among the users. The AI technology is capable of producing better advertisements based on appropriate data insights that will help in generating effective ad campaigns that fetch better revenue than relying on trial and error methods. Check out this comprehensive Artificial Intelligence tutorial to help you get started if you are aspiring for a career in AI.
Improved Product Recommendation
As already discussed about the impact of AI tools in the ad space, the technology combines Machine Learning with data gathering to improve product recommendations to online users. It helps in earning better conversions than recommending products to the wrong users who are not willing to shell out money on that particular item. With the right AI tools in hand, Digital Marketers can make better recommendations and predictions on what exactly online customers will buy based on data gathered.
The AI-powered recommendation engines will generate quick and powerful recommendations that are tailored to customers’ needs and preferences. The biggest benefactor of this technology is eCommerce websites like Amazon, Flipkart, etc. According to a survey, the world’s biggest eCommerce giant Amazon earns up to a third of its income from these recommendation engines.
Product Recommendation has increased the amount of business a company does. Businesses must keep track of customers’ data with high accuracy.
Better customer service
Using AI tools and services businesses could significantly enhance the customer service experience. It helps in boosting customer retention, engagement, and building credibility. Today, Chatbots implement AI that helps in keeping the business available for 24 hours. Today, chatbots are leading the way for AI implementation that is helping businesses better understand their customers and resolve their issues smoothly. AI uses predictive analytics to offer real-time actionable insights to help generate better interaction between businesses and customers.
Modern Technologies
The future will welcome new and modern technologies. AI has helped technologies like Augmented Reality (AR) and Virtual Reality (VR), which further has helped Digital Marketing. Today businesses help their customers better understand their products through the use of these modern technologies like AR and VR. Today these technologies are used by big MNCs as marketing tools to enhance customer experience.
Voice Search is becoming very popular in recent years. With AI, this mode of searching is becoming more accurate and effective. AI in the coming years will play an important role in this space to develop this technology which will be a major factor for Digital Marketing. It will transform the entire written content web pages, as now they have to be voice search friendly on top of SEO friendliness to help their page rank higher.
Email Marketing
Email Marketing is still one of the major sources of revenue generation and Digital Marketing medium used by businesses around the world. Implementing AI systems into Email Marketing will drive revenue up and bring costs down. These AI-powered emails will shoot up all the marketing metrics to calculate Return on Investment (ROI) which will in turn create more successful marketing campaigns. The endnote is that AI will help in creating a more efficient, streamlined, and optimized workflow wherein each process will be upgraded to meet the new standards that will boost business growth.
