Your app is ready. You have gone through great pains and countless hours of development to get it ready. The testing is also more or less done with each feature that works the way you want it to. Now comes the challenge- Are you getting the expected response from your target audience? If your answer is negative, you need to market your app well to increase reach, engagement, and users app downloads.. In this post, we’ll see how to do this.
Ensuring your app gets the number of downloads you expect can be challenging. Here are simple steps you can take for app marketing.
Promote your app on your website & app downloads
When it comes to app promotion, the first place to promote it is your website. This is a zero investment strategy that can entice your website visitors to download your app. A simple banner on your homepage would do the trick.
Engage with your target audience on social media
Social media is the only place where you’ll find your target audience. You can post informative content and teasers of your app on Facebook, Twitter, Instagram, and elsewhere. Whenever someone comments on your posts, a prompt answer can help in app conversation for the best results.
Further, you can run ads on Facebook and elsewhere to reach the target audience of your choice.
Develop a viral loop
Here, you get your users to advertise for you. For instance, you could offer them a freebie or some tokens whenever one of their friends downloads your app on their recommendations. When people start referring the app to their friends, you can reap rich dividends just with a small freebie or token.
Feature your app in your emails
Just as you would promote your app on your website, every email you send is an opportunity to get more downloads. It doesn’t matter whether it is a newsletter, payment confirmation, or any other email you send to your target audience, an advert for your app is an easy way to boost app downloads.
Create an informative demo video
People would prefer to watch a video than read paragraphs of text. That’s why it’s important to make a demo video for your app. This does not mean you have to combine a few screenshots into a video, rather go for a dubbed video with great visuals and information to explain what your app does. It should be less than 3 minutes and show everything the app does.
You can then post this video on YouTube, Vimeo, Facebook, and other social media websites to garner interest and eventually boost app downloads.
Make your app visible in the app store
Just as you do SEO for your website, you have to do ASO- App Store Optimization for your app. The app store has certain algorithms which are used when anyone types in an app name.
To get mobile app traffic, your app should have a unique logo, name (preferably under 25 characters), concise description, speed and should meet all the technical requirements of the app store.
To start with, you have to do keyword research to see what terms people search for the most. Give the app a unique name and ensure it is uploaded in the right category. For best results, you should involve an ASO/SEO expert to get this done.
Summing Up
Even if you have limited resources, promoting your app for downloads is no rocket science. Though you might need the help of an expert, you can always choose to promote the app organically with simple tweaks here and there.
Influencer marketing
Influencers can significantly increase your app store traffic. Some enjoy hearing from people they like. Celebrities play a significant role in influencer marketing. If a person with millions of likes and followers on Facebook and Instagram posts a message about your Shopify business, it can drive traffic to your website. Bloggers can also be influencers. You can pay people to write nice reviews of your store to increase traffic.
Offers
The phrase Sale instills in individuals a sense of urgency. People are enticed by sales and special deals. Visitors are more likely to purchase products during the sale than during normal business hours. To generate a sense of comfort, you can also offer complimentary shipment or delivery. Free shipping, sales, and vouchers are just a few of the strategies utilized by business owners to sell their products quickly. You can also reward people who refer people to your Shopify store. These are your long-term customers. Viral deals like this will increase traffic to your Shopify apparel store.
Wrapping up
Implementing the few tactics listed above can easily produce a substantial volume of traffic to your Shopify eCommerce store. These tactics can be applied to any online store that needs to increase traffic. More traffic means more customers and sales in the end. Every online and offline store’s purpose is to generate cash, which is why sales are so important.
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