Signs such as having an outdated and hard to navigate website which is difficult to update and isn’t providing the ROI that your company demands indicate you to adopt a redesigning strategy. However, there are a few things that must be taken into consideration before starting the procedure with an agency that provides the best web design services in Sydney.
Websites are the bread and butter and an essential marketing component for all sorts of business. You must take out some time for strategic planning before launching a website redesign project as it makes sure that you engage with the right partners and every key stakeholder is aligned.
Redesigning your website is highly essential, therefore, it is necessary for you to do a proper planning, research and preparation in order to make your website redesign successful.
So, here are a few steps that you can follow in order to prepare for your website’s redesign:
Define your project goals:
Know the reason behind your website’s redesign. While a new website can accomplish many new things, it is crucial for you to analyze your main goal and the driving force behind the redesign.
Updating an outdated website, forming a better user experience, putting new functionality and content, supporting a refreshed brand and having better supporting marketing strategies in order to engage more number of visitors to your site are a few common reasons why you must plan out for redesigning.
There is also a possibility that your business goals might have changed since the last time you redesigned your website. Has the targeted audience changed? Or are you looking for new functionalities? Consider all the things that you would like to accomplish through the new design.
It is also crucial for you to determine your budget as you would get a better understanding of things that are possible initially and which ones would be deferred.
Know what’s working and what isn’t:
There are a couple of elements on your current website that you might find effective. These are some of the important things to know as if something is not incorrect then it probably doesn’t need to be fixed.
It is advisable for you to keep those elements preserved that makes your users comfortable and are running successfully.
Well, what’s more important for you is to know what exactly is not working on your current website like there might not be enough promotional space or the calls-to-action may not be enough consistent and prominent. Moreover, the users might find it difficult to navigate your site and the updates might be difficult to perform.
So, outlining the negative aspects of your website can make it easy for the designing agency to solve them.
Create a list of sites you like:
Having a look at sites that are either inside or outside of your industry might help you to get an insight of how your new site might evolve. Scroll through the pages to get an understanding of what you may like but, make sure that you check on both desktop and mobiles.
Think about what you like and don’t like about other websites such as whether you are able to read to content or not, are you able to click through other pages, is the homepage cluttered, etc.
Hence, making a list of such sites might help your website to become an engaging and useful one.
Gather your brand guidelines:
Your brand not just helps you to build your identity but it also differentiates your business from the competitors. It resonates your style through logos, colors, fonts, tones, etc.
Therefore, it is essential for your website to reflect your brand in order to create a seamless experience across all platforms.
All your marketing materials, including your website are bound to follow certain brand guidelines that makes it easy for you to create a design style.
You must provide your core brand colors in RGB or HEX and other secondary colors.
For this, the digital agency might tell you how fonts are applied and would suggest the best typography styling for your website.
You would also have to use vector RGB for your logo as it could be easily scaled up or down without losing any resolutions.
However, you must ensure that the guidelines are up to date and share them with the agency.
Gather your marketing materials:
Gathering all the recent marketing materials ensures that the new website gets the look and feel that you desire for. It is important for your website to have a uniform experience through consistent design, tone and message across all the pages.
The audience is would also expect continuity across all your platforms such as your website, social media, apps, print materials, etc. Make use of recent social posts, pamphlets and emails to establish your new website.
But, if your brand has changed or will be changing ever since these materials were established then it is important to inform these things to your hired digital agency. So, when planning to redesign your website, look no further as we at Make My Website is your ideal web design agency that considers all the information you provide, then use the best practices and research to bring your vision it to life. Contact us now to learn more about our services and get started.