As a business owner, you might be running an email marketing campaign, sending dozens of email messages to promote your products or services. But does your email signature contain your company logo? If not, think of including your logo alongside your signature.
The logo will enhance the authenticity of your message to the target audience and help build trust in your brand since we all tend to identify a business with its logo. It will serve as your brand’s stamp and build brand recognition. A logo alongside your email signature is a potent way to build a stronger bond between customers and your business.
So, you need to put your business logo with your email signature for brand recognition, establish a personal relationship with the audience, and show your brand’s personality.
But first, have a unique email signature that reflects your brand personality. If you do not have the signature yet, use a free email signature generator to automatically create your signature as per your brief.
Once you have your email signature, adding a logo is an easy job that you can do without anyone’s help.
Here are the easy steps to add your brand logo to your email signature
Add logo to your Gmail signature.
Step 1. Go to the Gear icon of your Gmail account in the top right corner. Then, scroll down to Settings and click.
Step 2. Go to the General tab and pick the Signature section on the Settings. In this section, you have a larger text box as a space where you need to add the text that you want to go with your email signature. You need to provide your company’s full name and contact information and a link to its website.
Step 3. Now you need to add your logo image. To do that, go to the toolbar above the text box and click the picture icon.
If your current logo is not impressive, you can also create a logo using logo maker software. The DIY tool lets you pick fonts, colors, etc., and you can then drop and customize the logo design to your satisfaction.
Step 4. Click on the Upload button to upload the logo image you saved on your computer on the picture icon. Or, you can upload a snapshot of your choice from the web. Just click on the URL of the website, copy and paste its link to the box. Do not worry if it displays a question mark instead of the image you wanted.
Step 5. Click Save Changes to save the logo image you uploaded.
Step 6. Send an email to yourself to see whether or not the logo appears in your signature correctly. Ensure that the logo is in the correct size as well.
Step 7. If you need to edit the image, start from the Settings menu to the Signature and click on the logo image. You can do many things here, such as scaling up and scaling down the image, adding a tagline to it, or including links to your social media pages.
Besides the above standard method, you can add a logo to your Gmail signature using a different approach.
Copy and paste method
Step 1. Send an image of your logo to your Gmail address;
Step 2. Open your email and right-click on the logo image file. Select the ‘Copy Image URL’ option.
Step 3. Select the ‘Add an Image’ box and insert it by right-clicking in the field. Then, paste the logo image link URL.
Use image hosting server.
You can also host your logo image file on an image hosting server or your own server. Then, all you need to do is to copy the image URL that the server provides and paste the link using the code :
<img src= “your link”>
Use Google Drive
Save your logo image in your Google Drive. You can save the picture as a .png file.
Step 1. From your Gmail account, select “Settings”;
Step 2. Select the “Signature” section and then go to “No signature” under the circle;
Step 3. Get a dialogue box, and select and upload your .png image in it.
Add logo to your Outlook email signature.
If you use Microsoft Outlook as your email service provider, you can quickly add your brand logo to the signature in a few steps.
Step 1. Visit the Tools drop-down menu of Microsoft Outlook, and select Options.
Step 2. Get the Signature icon and click on it to open the Stationary Dialog Box.
Step 3. Go to the Select Signature to Edit box and pick your signature to add to your logo.
Step 4. You can now locate the Edit Signature section. In the dialog box Insert Picture, choose your logo. Your logo gets inserted into your signature as you click on the Image icon. The dialog box will preview your logo.
Step 5: When you are satisfied with the logo image in the dialog box, click the OK button to finish the process.
Tips to make your logo look impressive on email signature
When inserting your brand logo into your email signature, test the logo for its effectiveness. Remember that the logo is there in the signature for the identity and authenticity of your brand. So, it should appear as the best element in your signature.
Consider these tips:
Let the logo background be transparent – A transparent background lets your logo image be dominant as there is no other element to distract the viewer’s attention. Such an email signature with a logo looks professional.
Mobile-friendly image – Make sure that your logo looks impressive and whole on the small mobile phone screen. Most of the potential customers of a business are today on mobile devices. Your emails must be scannable and readable easily on the tiny screens. So, the logo should be mobile-friendly. Also, check that your email template size is good enough for the mobile screen.
Test the logo for placement and sizing – Once you are done inserting the logo in your email signature, test if its placement and size are correct. Send an email to yourself to check if the logo is well-placed at the signature site. The logo should be visible cleanly and so check it for its size.
Do not make it look too large, as it will overwhelm the email content and viewers. Instead, just experiment with the size and place the logo on the signature until you are delighted.
Ensure inserting alt text tags – Alt text tags are helpful, especially when an image file does not load quickly. These tags have the spinners of text that describes an image. So when your logo fails to load or takes time to load, the user can see the alt text instead of the logo image. In this way, you can make your emails look appealing despite the logo not showing up.
Now that you know the easy steps visit your email signature and add your company’s logo before sending out the email message to your potential customers. This measure will surely add to your credibility of the message.
An email signature with its company logo evokes trust for the message sent out to the target audience. Inserting a logo image into the signature space is easy with a few quick steps for Gmail and Microsoft Outlook emails. You can add a logo using your email account where the entire process is in-built, starting with the Setting icon as mentioned above.
Author Bio: With experience in News Media company for many years with Journalistic Touch and knowledge of how to create and recreate information into News. Now serving to ‘The Next Hint’ to serve people with right and original Content. Linkedin (https://www.linkedin.com/in/jayjaangid/)