Influencer marketing can deliver amazing outcomes for companies that employ it properly. In Influencer Marketing Hub conducted a survey during 2017 and found that participants had earned a profit of $7.65 for every dollar they invested in influencer marketing. The results were however were a bit different. Top 15% earned more than $20 per influencer’s dollars spent, however, 25% failed to make money or broke even. One reason why companies lost money was that they chose low-quality influencers. They did not verify whether their influential were genuine, or whether they had credibility with their audience.
As influencer marketing grows in popularity and even commonplace, the selection of influencers is even more important to the success of a campaign. The most crucial requirement for a campaign’s effectiveness is using authentic influencers who can spread the message of the brand. There are a lot of unscrupulous individuals online who enjoy the fame and benefits of being regarded as an influencer but don’t do the work required to achieve this position. In addition, some businesses have had their marketing campaigns come out of the woodwork due to these fake influencers.
FREE Instagram Audit Tool
Let go of the anxiety regarding the authenticity of potential influencers. You can input every celebrity’s Instagram account into Instagram Bot Analytics Tool [Instagram Audit – Fake Follower and Audience Credibility Checker It will provide you an accurate guide to verify the authenticity of the account.
Note it is that the tool is made available by Hypeauditor If you have any questions regarding the quality score, please contact them directly. Hypeauditor gives this data to agencies, publishers and brands. Accuracy of the results are not or guaranteed by Influencer Marketing Hub.
Examine any Instagram account to identify fake followers and likes.
Most People Suffer From Fake Instagram Followers
The days are gone when you can claim, “It must be true – I read it on the internet.” It is a fact that you can’t just take it for granted that if you hear someone boasting about the large number of users on Instagram do they have any interest in the account of the individual or even that these followers are genuine even at all.
People who aren’t careful boost their followers’ numbers by purchasing followers. Sometimes, these are genuine individuals, who are content to make extra money. In other cases, these are fake accounts created by bots. However they were constructed, fake followers are not able to interact on the “influencer’s” posts in any way and have no benefit to brands who want to collaborate with them.
Instagram (or actually, any of the other social media platforms) can’t remove all fake accounts. Scammers who are determined will always find ways to circumvent any security measures Instagram has to installed. It is therefore the responsibility of companies (and in fact, genuine influencers) to find and identify fake followers.
Why People Buy Instagram Followers
Many people believe that the most crucial factor to social media’s success is the number of followers someone has. Therefore, they attempt to speed up their success by paying to purchase followers. They consider the number of followers you have with your popularity.
But that’s not how social media functions. Anyone can purchase followers. However, you cannot be an influencer unless having the ability to influence people. It is essential to be an authority in your field and gradually build your followers.
The issue when you buy followers is it provides you with an extremely unbalanced profile. You’ve got thousands of followers but you have very little interaction. The only person you can influence is you, and it isn’t that difficult to anyone who is analyzing your profile to determine what you’ve done.
1. An account is characterized by “unusual” numbers.
Real accounts usually have the same pattern in terms of numbers of followers, followers and engagement levels. They might follow and like thousands of people, yet they don’t have many Instagram followers in their turn. It could be that they do not make many or even any posts on their own. This doesn’t necessarily mean they’re bots, however, it suggests that they are of no value as an individual follower. They don’t really influence anyone.
Influencers who are genuine get more fans than the accounts they follow, often by a significant margin. For example, we have recently reviewed the top Ten Instagram fitness models. Sommer Ray is at the top of this list. The actress has 18.2 million followers, yet only follow 264 accounts. The 10th in our ranking, Izabel Goulart, has an unbalanced ratio of 4.2 million people following her to the 340 she that she follows. An average Instagrammers might have a ratio close to 1:1, but no one (apart from maybe a complete “newbie”) should have significantly more accounts than followers.
2. Actions and Activity
Sometimes, people will design an automated system that tracks thousands or hundreds of people on the day it was created. It might even share information on the day of creation to make it appear genuine. Once the bot is following enough people, it ceases and is reliant on users staying away from their account or de-following the fake account. Genuine influencers usually have an average rate of growth in their following numbers.
3. Empty, Hidden or Copied Profile Sections
The majority of fake accounts do not put much effort into creating bios that sound authentic. Sometimes, they leave out the bio section or complete the minimal information. Sometimes, they alter the settings so that the profile is invisible. This can make your research more difficult since you don’t have access to their personal details. It is essential to consider what someone who hides their personal information is. Do they have the potential to become an active, committed following?
Also, take a look at the absence of a profile photo to be a red signal especially in a visually-oriented medium such as Instagram.
In certain cases, untrustworthy social media users “catfish” you by creating completely fake bios, usually with a picture of someone else’s.