Choosing the right logo colors can help you highlight your company’s strengths and attract the right customers. And, as you might expect, the incorrect combination can have the opposite effect. Color psychology, which states that colors influence our emotions and behaviors, is well-known. Green is calming and yellow is cheerful.
Designviva has conducted extensive research to compile a definitive list of what logo colors tell potential clients.
What do the different logo colors mean?
Logos in red
Red is the universal color of ecstasy, passion, and rage. It catches the eye and makes you stand out from the crowd. Think red if your brand is loud, playful, youthful, or modern. Which is more mature, classic, or serious? Red might not be your color.
Red is a strong choice for a logo color, whether used alone or as an accent color.
Logos in orange
Orange is an energizing and fun hue. Designviva recommends going orange to stand out from the crowd. It’s utilized less frequently than red, but it still carries a powerful impact. If your company wants to look luxurious or serious, avoid utilizing orange because orange does not evoke those feelings in customers.
Orange is a color that combines yellow and red. It has characteristics of both main colors.
Orange was one of the more recent color terms to be added to the English language (in fact, it was known as “yellow-red” in ancient English; the word orange was taken from French when the orange fruit was imported from the Mediterranean).
Orange is connected with transition (think autumn leaves or orange skies at sunrise/sunset) and is frequently utilized by firms who want to stand out.
Logos in yellow
Yellow logo design, according to Designviva, reflects approachable, sunny friendliness. Yellow emanates joy, and your brand will emit a low-cost, young spirit. However, most people do not identify yellow with maturity or luxury companies, so think again if it is how you want your company to be seen.
Yellow is a primary color in subtractive color schemes, and it was one of the earliest paint colors that humans could combine. According to Designviva, it has various cultural connections (gold, wheat, and cornfields, sunlight, etc.) and is one of those hues that is quite diversified. A gentle, brilliant yellow is light and new, but a rich gold is heavier and has more history.
Logos in green
Green is the ultimate in adaptability, according to the study, and while it isn’t associated with many brand personality attributes, it does have strong cultural links. Green, according to Designviva, reflects the natural environment, which is why eco-friendly, vegan, and natural wellness firms frequently choose green logo design. However, green may be used in almost any form of company! Because plants are green (and come back to life after a long winter), many people believe green is the color of growth or fresh life, yet it is also the color of greed and poison. However, green has historically been associated with death in several civilizations. (In truth, arsenic was used in a popular green dye in the 18th century, and it killed people.) Designviva also associates green with money since dollars are green, but keep in mind that this link will not be universal across cultures. What does it all mean? Green may be used for a variety of purposes.
Logo design in blue
Blue represents dependability and maturity. If you want to be regarded seriously, you should use it for your brand. One thing to bear in mind is that blue, as the traditional king of colors, occurs in more than half of all logo designs. And, because the blue can evoke calmness (think of the serenity of still waters), if you use it for your brand, you’ll need to find a way to keep it from fading into the background! Contrary to popular belief and the fact that it is a primary color, blue is one of the more recent colors to be named by humans: ancient people (Greek, Chinese, Japanese, and Hebrew) did not have a name for the color blue. It’s one of the final color terms to be found in almost every language. There is still a tribe in Namibia whose language lacks a name for blue. Having stated that, make your choice.
Purple logo design
Purple is the most opulent color in the rainbow. Purple may be used to look both cutting-edge and intelligent. Purple is generally associated with luxury since the purple dye was traditionally highly expensive, therefore the hue was only worn by the very affluent. One noteworthy aspect of purple is that, while it is connected with luxury and money, it is not seen as a serious hue. Do you have a fun, pricey project? Purple is ideal, according to Designviva! Do you sell professional business clothing? With a purple brand, you’ll be fighting an uphill struggle.
Logos in pink
Pink is one of the most adaptable hues in modern Western culture. Pink may offer a company a new, young, and opulent appeal to logo design, ranging from delicate millennial pink to vibrant magenta. Pink is an uncommon color. In subtractive color schemes, all six of the colors mentioned above are either primary or secondary colors. Pink is, in principle, merely a pale red. However, there is no comparable English name for light blue or light yellow. It’s also a relatively new color term, having entered the English language in the 17th century as a symbol of richness. Pink is thus still extremely fresh and trendy in the lengthy history of color.
Logos in brown
Brown is the pinnacle of earth tones, being the hue of soil and tree bark. Because of this, as well as the fact that it is less brilliant than other hues, it comes off as tough and serious. Brown is also the least-used logo design hue, so if you choose it, you’ll stand out from the crowd. Brown is probably not used very often since people equate it with decaying and decay. However, its connection to nature can transcend this. Brown is a deep, rich hue that is created by combining all other colors. It may be used to give a brand a more muted, earthy tone, which is ideal for outdoorsy businesses or those selling naturally brown items such as chocolate.
