The definition of “Conversational Commerce in CRM” is very simple. Basically this concept means lead generation and interaction on a specific topic or problem through the use of any number of communication tools.
You could say this is the definition of customer relationship management online or CRM online. There are many applications for this online. Some of these are Lead Management, Recruiting, Customer Service and other types of lead generation. This is just one application for online CRM.
The Lead management category is one of the most important applications to this online business. When you have a lead that you need to convert to a sale then it is time to do a lead generation.
Lead generation is when you generate a list of customers who are either interested in the product you are selling or that might be able to purchase your product.
One of the easiest ways to generate leads is to make a free gift like an eBook or report. You then offer this to those potential customers with your affiliation and link to your site. People love free things and you can be giving out something very useful to your prospects.
People who like your article may like your product and they will most likely recommend it to others so when they do purchase the product you will be generating sales.
The next way to increase sales is through the Recruiting category. In this you are going to be looking for leads who are willing to do some sort of follow up on your offer.
It could be as simple as signing up for your email list. You may also want to provide some sort of free product like eBooks or videos. Both of these techniques help you in generating sales. This increases your chances of getting sales and converting leads into sales.
Another tool used for Online CRM is the Customer Review tool. Many times you will encounter a customer who has a problem with a product you are selling.
In this case we recommend that you send them to your website where they can find any problems they have before committing to buying your product. Many times customers like getting products that solve their problems immediately.
Another great thing about this category is that you can offer them additional products if they are not sold from the first one. Customers are always willing to try new things once they have tried them once.
We also recommend having an Auto Responder to give your leads another avenue to react to the lead. It could be a voice message, an email, or a call to your phone. Having an automated responder is a great way to convert more sales into your business. You should take time to build your list by having your leads fill out forms, join events, etc..
The last category of Online CRM is the sales and promotions tool. This is great for increasing your customer base. With this tool you will be able to promote your products to your leads.
You will want to find a great way to give the special offer away that will get them to act fast. The best way to do this is with an autoresponder.
Overall our recommendation for online CRM is to try to build a list first before using an auto responder or promoting your products.
Doing this will ensure that you have a captive audience. Use your list to build a list of customers and then use your sales and promotions tools to market to those customers. After you build a good relationship with your subscribers you will find that online CRM will help increase your sales dramatically.
