Carrying out research on the Internet is a daily reflex in order to find answers, products, or services. This phenomenon has led companies to focus on their digital presence. They work on their natural reference to improve the positioning of their site on search engine results. The ultimate goal is to appear on the front page and end up at the top of the list.
CARRY OUT THE NATURAL SEO AUDIT OF YOUR WEBSITE
Auditing is a natural referencing service aimed at verifying the effectiveness of strategies already in place using specific tools. SEO techniques are indeed an essential marketing lever to boost your activity and increase your notoriety. The control applies:
the quality of the content;
the relevance of the keywords;
to the strategy used by competitors.
The results of the analyzes contribute to the identification of the necessary corrective measures. In some cases, SEO training is worth considering to stay on top of the latest trends. It also allows you to ensure that you comply with the fundamentals of natural referencing, in particular the EAT (Expertise, Authoritativeness, and Trustworthiness) criteria.
Search engines index websites based on your quality as an expert. The algorithms used to determine this parameter based on the relevance of the content published and the industry. They must provide answers to questions asked by Internet users or offer reliable solutions.
Search engines take into account your authority in your area of activity. Backlinking allows you to meet the challenges of natural referencing. The crawlers take into account the number of external links pointing to your website. At the same time, they check their relevance and credibility. You have the choice between different options to ensure the SEO quality of the links.
You can contact journalists and influencers who will integrate your URLs into their own content. On specialized websites or those dealing with the same topic, you have the possibility of publishing guest articles. Otherwise, it is also possible to distribute your content on social networks. Your links will be shared by several members of your community, creating an oil smudge effect. Each of these alternatives allows you to increase your popularity and authority.
Concerned about the protection of their personal data, Internet users carefully choose the pages they consult online. Therefore, securing your website helps you improve your SEO. This token of trust helps increase traffic.
CHOOSE RELEVANT KEYWORDS
Keywords allow you to respond to the challenges of natural referencing. Their list should be consistent with your industry and your marketing strategy. So you need to update it using powerful SEO analysis tools. Also take into account many parameters such as the profile of the target audience, the queries frequently used by Internet users, and the services or products offered. Prefer long-tail phrases to overly competitive keywords. However, avoid over-optimizing them in your content. This strategy aims to promote your expertise and increase your visibility.
PROMOTE QUALITY CONTENT
Content creation is inseparable from a good digital advertising campaign, in accordance with the definition of SEO. You should always consider SEO techniques, whether for texts, images, or videos.
It is necessary to integrate meta and HTML tags to structure the article for easier reading. You should also avoid large cobblestones by breaking out paragraphs, including a table of contents, or using bulleted lists.
FOR IMAGES AND VIDEOS
Equally important is applying SEO tips and techniques to videos and images. You must name them correctly and index them using the ALT attribute.
IMPROVE THE USER EXPERIENCE
The satisfaction rate of visitors to your website is an important performance indicator.
Work on the responsive design of your site so that it adapts to all types of screens. It is, therefore, possible to consult them without problem from a computer, tablet, or smartphone.
Optimize the internal network, including URLs of other pages of your site in your new content. The purpose of this natural referencing strategy is to simplify the navigation of Internet users and mobile users. Reduce page load times on your website.
It should be less than 4 seconds to prevent visitors from getting tired of waiting and ending up closing your site to see your competitors.
The goal is to optimize the conversion rate of your visitors to prospects or customers. The digital content strategy put in place improves your visibility because satisfied Internet users will recommend you to those around them.
OPTIMIZE LOCAL SEO
Internet users tend to look for providers and companies near their homes or places of work. The search engine algorithm takes this parameter into account when indexing a website. A data filtering method is proposed in order to promote local businesses.
TAKE INTO ACCOUNT VOICE REQUESTS
With the rise of smart speakers and virtual assistants, voice queries should be considered in your SEO strategy. Voice search is different from the classic method, however. To work on the positioning of your content, you must therefore take into account the keywords used. Users tend to phrase a whole sentence or ask a question. The goal is to aim for the zero position which refers to the box above the classic search result. The virtual assistant usually offers this solution to the user of the smart speaker. You must therefore include a text of 300 characters to answer the related questions. You also need to work on the hierarchy of text elements.
Practicing different marketing techniques will help you achieve your goal of being number one on the search engines. While some of them are immutable, others will become unavoidable as technology advances and consumer behavior changes. This particularly concerns the SEO audit, the choice of keywords or even local SEO.