At this point in time, there is a lot of emphasis on global warming, plastic pollution, and issues surrounding the destruction of ecosystems. When you are trying to market your business, irrespective of the business itself, you may feel a bit jarred by the notion of sending out thousands of paper flyers to promote the opening of a new store or a new product, when you are aware of deforestation.
Luckily, marketing doesn’t always involve flyers and posters, and there are many ways you can use the green machine to promote your business. Here are some of the key advantages of using greener models with your marketing.
You Will Influence
When you become a business, you’ll want to lead by example. If you have a storefront, you can use it to raise awareness of what it is that your business offers, while also informing your customers about your greener marketing. Don’t be modest about it, take pride in it! Put posters up stating that you use recycled paper for your receipts. If you are attending a trade show to promote your business, why not create an eco-friendly exhibition display stand? This will allow you to advertise your business, while also allowing your brand to become associated with being environmentally friendly.
It is Unique
Greener marketing is something that is becoming more popular, but it is still unique in the majority of marketing campaigns.
If your business itself, is not traditionally associated with all green products or marketing, such as a dog grooming parlor, this can give you a unique marketing point to boast about. In certain areas, this will push you ahead of your competitors, so always be vocal about your green marketing strategy.
Finding A Loyal Base
More people than ever, are opting for an all-green lifestyle, with many families just trying to do their best. If you make recycled paper and materials, part of your branding and marketing from day one, then those who care about the environment, are more likely to stick with your brand. This in turn, will make them a loyal customer base, who are more likely to promote your business the good old-fashioned way – through word-of-mouth!
Time to be honest; the purpose of advertising and marketing, is to make more people aware of your brand and products. You want your business to be a success and the key way to note the success of any business, is to look at growing revenue. Research has found that customers are willing to pay an astonishing, 25% more, for products that come from a brand associated with greener businesses. So, you may be able to charge more than your competitors from the get-go, by simply opting to use greener marketing tools.
Having a green advertising campaign, should also allow you to take pride in your business and your ethics. After all, you are killing 2 birds with 1 stone; you are informing people about your brand, while doing your bit to protect the environment. It’s a win-win!